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This text is a part of an ongoing collection masking startups which have been part of the Mohammed Bin Rashid Innovation Fund (MBRIF) accelerator program.
“Arabic is an extremely advanced language with a wealthy vocabulary and complicated grammar, and it’s spoken by 467 million individuals, however most individuals will not be ready to make use of it with out errors.” That’s how Noor Alasadi summarizes the necessity for his startup Lisan, an Arabic proofreading platform and built-in writing assistant. “There has not been any profitable implementation of synthetic intelligence (AI) infrastructure for Arabic, which has rendered machines incapable of comprehending it,” Alasadi provides. “Hate speech, gender-biased language, and extremist content material are quite common on the net. However there was no consciousness, as such, relating to that- whether or not it was in media, in books or in social media. We felt like we bear a part of the accountability to alter that.”
Born out of such eager observations, Lisan -which fairly actually interprets to “tongue” in Arabic- was launched in Dubai in 2021. “Lisan is an AI writing platform providing state-of-the-art proofreading and grammar checking to assist people who write in Arabic to maximise their productiveness, create distinctive content material utilizing cutting-edge generative AI fashions, and automate duties with AI accelerators,” Alasadi says. “It has 12 merchandise, together with a state-of-the-art spelling and grammar checker, generative AI fashions, textual content mining engines, social networking evaluation, and optical character recognition methods for the Arabic language. Lisan just isn’t a product; it’s a path that seeks to dominate AI, content material know-how, and even the cybersecurity sectors within the MENA area.”
The 12 merchandise Alasadi alludes to intention to appropriate 12 particular kinds of errors, which embody spelling, grammatical, morphological, semantic, and stylistic errors, in addition to errors associated to checking quotations and correct names. As per the Lisan staff, these are a few of the mostly repeated kinds of errors, and the platform can detect them with a 98.6% accuracy charge. Additionally it is vital to spotlight that Lisan’s AI-driven mannequin also can search and cite verses from non secular texts such because the Holy Qur’an, in addition to scientific and authorized paperwork. “We’re concentrating on the Arabic market and providing a novel product to assist enhance writing abilities, however our platform additionally offers excellent studying experiences and analytical instruments,” Alasadi provides.
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Lisan’s companies, subsequently, have obtained curiosity not simply from people seeking to write higher, but in addition from governmental entities and e-learning platforms. “For business-to-consumer customers, we provide a freemium mannequin,” Alasadi explains. “Nonetheless, for business-to-business and business-to-government prospects, we’ve a shared-revenue enterprise mannequin with our companions, permitting us to revenue as they profit from and promote our merchandise. We imagine Lisan is at the moment probably the most complete supplier of synthetic intelligence and pure language processing options within the MENA area!”
But it surely wasn’t straightforward getting Lisan off the bottom, at the very least in its early days. “Issues had been actually arduous at first; Dubai, generally, is an costly metropolis,” Alasadi recollects. “The largest challenges of working within the UAE have been the excessive prices in renting enterprise premises, and the problem of discovering and retaining certified employees, because the employment market is sort of aggressive.”
However regardless of such challenges, Alasadi and his staff managed to navigate their manner in the direction of success. For one, their enrollment within the MBRIF accelerator program introduced forth such a lot wanted respite. “I selected the MBRIF, as a consequence of its complete accelerator program, which offers an abundance of sources, connections, and mentorship,” Alasadi says. “Moreover, its wonderful and supportive staff has all the time been with us, it doesn’t matter what hardships come up.”
Issues have now began trying up for Lisan- and it’s this sense of optimism Alasadi will hope for his staff to hold into the remainder of 2023. “Every little thing actually acquired thrilling as soon as we had a stable basis, and prospects began to reply to our merchandise,” he says. “It was additionally thrilling to see others within the UAE exhibiting help for our enterprise, which made it simpler to scale up and attain extra prospects. The largest advantages of working within the UAE are the quite a few incentives and sources which have been put in place to assist younger entrepreneurs and startups get began, comparable to funding and tax exemptions.”
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